tata motors gets a new boss

by Guest Wed Aug 15, 2012 1:25 pm

"A great respect for what M&M has been able to do, I have a certain degree of sadness and shame that we have let that happen, so I hope the spirit of this company will ensure that this undertakes to get back to its prominent position and not let a competitor, (do better than the competitor basically) by being first in everything it does," Ratan Tata had said.

tata motors has not (yet) been able to replicate the hit that "tata sumo" once was for the company. congrats anand mahindra.

http://economictimes.indiatimes.com/news/news-by-company/corporate-announcement/former-gm-india-boss-karl-slym-joins-tata-motors/articleshow/15498375.cms

by Idéfix Wed Aug 15, 2012 1:28 pm

They had a great opportunity with the Nano. Tata must rue the day he decided to locate his manufacturing in Bengal.

by Guest Wed Aug 15, 2012 2:25 pm

oh yes. russi mody gave only a token plant to west bengal (after jyoti basu's many pleadings -- tata steel was headquartered in kolkata then) -- tata metaliks. but buddhadeb wooed ratan tata with open arms and unconditional support but we know what happened. even tata metaliks, a pig iron manufacturing mini blast furnace in kharagpur, gifted by russi mody to bengal, would find itself strapped for land under buddadheb (land promised but not delivered -- from times before the land acquisition problems took centre-stage) and shift their expansion and forward integration plans to redi, maharashtra. now their redi unit is under threat of closure (it got iron ore from controversial karnataka) but that is a different matter to be honest. the truth is that they should not have had to have turned to redi in the first place.

by truthbetold Wed Aug 15, 2012 8:36 pm

Nanos problem was didi. Is nano an accepted failure or is ratan still trying to prop it.

by Guest Thu Aug 16, 2012 12:52 am

no, it has not been written off. it did not cause the revolution as expected in india though. i think they are developing a diesel variant with more features (more pricey) for india. but their main market now, i think, is exports to places like countries in africa.

by Guest Thu Aug 16, 2012 12:53 am

Huzefa Kapasi wrote:the truth is that they should not have had to have turned to redi in the first place.

the truth is that they should not have had to turn to redi in the first place.

by Guest Thu Aug 16, 2012 12:59 am

with the shifting of nano to gujarat, i too lost an opportunity, heh. i was going to be the vendor of one of their big vendors and had been allotted land in singur! but after the plant shifted to gujarat, tata motors cancelled their contract with my principal (the vendor) for the vendor's manufacturing facility was in the east and they found a local vendor in the west (cheaper). west bengal truly lost a great chance. durgapur changed colors and became a modern town with malls, boutique hotels and kfcs and pizza hut in anticipation of singur. durgapur is still like that but adjacent singur lies deserted.

by Merlot Daruwala Thu Aug 16, 2012 1:21 am

Huzefa Kapasi wrote:no, it has not been written off. it did not cause the revolution as expected in india though. i think they are developing a diesel variant with more features (more pricey) for india. but their main market now, i think, is exports to places like countries in africa.

They completely misread the psychology of the car buyer in India. Positioning it as the world's cheapest car quite ruined the prestige value associated with the purchase of a car in Indian society. So Nano was no longer an object of desire that someone would aspire for - it's more like a compromise because the buyer can't afford anything better. I don't think it'll ever recover from that blow.

by Guest Thu Aug 16, 2012 1:36 am

Merlot Daruwala wrote: Positioning it as the world's cheapest car quite ruined the prestige value associated with the purchase of a car in Indian society.

yes, that was a blunder. Razz

for an upwardly mobile indian psyche, "cheapest" is anathema. they should have positioned it as "the most fuel efficient compact car with first-time technology."

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