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North Indians take over Chennai. (The sky finally falls on the collective heads of Max, KV, Saamiyaar et al)

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North Indians take over Chennai. (The sky finally falls on the collective heads of Max, KV, Saamiyaar et al) Empty North Indians take over Chennai. (The sky finally falls on the collective heads of Max, KV, Saamiyaar et al)

Post by Guest Tue Jun 02, 2015 3:07 pm

https://www.reddit.com/r/Chennai/comments/2uv073/hindi_learning_picks_up_in_city_slowly_and/

Nothing new. Daily we speak hindi in office. Outside restaurants we speak hindi. Went to airtel office and they speak hindi. Public who visits us speaks hindi. Chennai has become cosmopolitan city, people who were locals went abroad / other states for work. Ask 10 people and you will find that 8 are from other city or state.

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Post by Guest Tue Jun 02, 2015 3:42 pm

North Indians take over Chennai. (The sky finally falls on the collective heads of Max, KV, Saamiyaar et al) BjPTLbhCYAA-sVh


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Post by Guest Tue Jun 02, 2015 3:44 pm

North Indians take over Chennai. (The sky finally falls on the collective heads of Max, KV, Saamiyaar et al) BllsHAxCcAAmccM

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Post by Guest Tue Jun 02, 2015 8:25 pm

There is a visible cultural dilation on Chennai streets, once famously protective of all things Tamil. Five years ago, Arumugam, a 55-year-old auto driver from Ambattur, would have told you off if you asked him for directions in Hindi. Today, he parks his auto on the bustling North Usman Road and calls out to people: Kahan jaana hai? (Where do you want to go?) "It helps to know basic Hindi — kitna (how much), kam (it's not enough), dur (far), aa jao (come)," says Arumugam.

Hindi has helped not only autowallahs but also ministers clinch deals, says CNV Annamalai, general secretary of the Sabha in Chennai, and member of a central government advisory committee under the Ministry of Rural Development. "I have always said, Mr Karunanidhi would have been PM long ago if only he had known Hindi. His daughter does, though. She was a Sabha student," says Annamalai, in faultless Hindi. "There is a lot of demand for Hindi in south India. In a year, six lakh people from the four southern states appear for Sabha exams," he says, adding, "Studying Hindi does not mean ignoring Tamil."

On Thanikachalam Road, R Krushnamurthy, a Hindi bookseller, says the demand for exam guides is slowly rising, but that of Hindi novels and reference books is not. "I started selling books in 1990. In 1996-97, I was selling 10,000 copies of exam guides, some of them self-published. Now the number has more than doubled," he says, adding, "There is a Hindi teacher in every apartment complex in Chennai, seriously." Balakrishnan laughs and nods. "Theruvellaam Hindi muzhakkam (the cries of Hindi in every street)," he jokes.

Those who cater to corporates believe there is a greater demand for spoken Hindi. Rajan Menon, of Language Tree in Virugambakkam, says, "With IT migration, there is interest in spoken Hindi like never before. We conduct 25-day workshops where we teach communication-based Hindi. There are many takers." Knowledge of Hindi is no longer an unimportant qualification in the job market, says Anoop S., a senior manager with a pharmaceuticals company in Chennai. "Yes, English is the first language of industry, but what if you are posted in Lucknow?" says Anoop, who hired a private Hindi tutor for three months last year.

For Swati, the grounds for learning a new language are more poetic. She points to one of her favourite couplets by Kabir: Dheere dheere re mana, dheere sab kuchh hoye; Mali seenche sau ghara, ritu aaye phal hoye (Slowly slowly O mind, everything happens at its own pace; The gardener may water with a hundred buckets, the fruit only comes with the season). That pretty much sums up the Hindi wave in Chennai.

http://archive.indianexpress.com/news/chennai-says-it-in-hindi/830371/0

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