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Modi going Buddhadeb's and Congress's way

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Modi going Buddhadeb's and Congress's way Empty Modi going Buddhadeb's and Congress's way

Post by confuzzled dude Fri Nov 20, 2015 7:26 pm

This was said most succinctly this week to me by a senior leader of Mamata Banerjee’s Trinamool Congress who compared Mr Modi, at the end of 2015, with the then West Bengal Chief Minister Buddhadeb Bhattacharjee by 2008. He won a big mandate for industrialisation in 2006, said my interlocutor, and started believing that he could change the manner, style and ideological direction of his party. By 2008, the ideologues, in his party and to the Left of it, had struck back and he was a lame duck. This is what has happened to Mr Modi now, his story is over, he said.
Why the fraying? First, as any marketer would tell you, the biggest danger to a brand comes from over-exposure. Speaking to big audiences overseas, in India as on Independence Day, or while launching major projects, is useful as it isn’t adversarial. But Mr Modi is erring by campaigning for each state as if his government and party’s future – and his izzat – depended on it. He is doing it without assessing his party’s real prospects. And he can’t expect his party to tell him that. For the BJP now, he is becoming what the Gandhis were to the Congress: a ticket to power.
http://www.business-standard.com/article/opinion/shekhar-gupta-narendra-modi-candidate-to-pm-115112000969_1.html

confuzzled dude

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