Payback Time: Narendra Modi becomes Brand Ambassador of Reliance Jio

by Guest Fri Sep 02, 2016 5:33 am

This morning, I was greeted with a full page advertisement of our Prime Minister Narendra Modi in what appeared to be a brand endorsement of Reliance Industries’ new telecom product - Jio.
I was incredulous and tweeted about it, asking if indeed our PM was the brand ambassador? And if Reliance had the mandatory written permission from the Prime Minister's Office (PMO). Because the rules are stringent and clear and reissued in a gazette form every six months.
Sources have confirmed that you cannot use or reproduce the PM’s image in any shape or form in any advertisement even for Government Of India schemes, unless you have the mandatory written permission and the matter/contents of the purported advertisement has been cleared for publication or telecast by the PMO and the Director General, Press Information Bureau.

https://www.scoopwhoop.com/Dont-Believe-The-Bhakts-PM-Modi-Endorsing-Reliance-Jio-Is-Wrong-On-Many-Levels/#.vtxhstjtr

by Guest Fri Sep 02, 2016 10:58 am

If the image does not have the mandatory permission, the GOI can act against the company for misusing the PM’s image.
This advertisement raises several serious questions:
1. Can the GOI in the form of the Prime Minister of India, formally endorse a private company? That too in a highly contested space and where even a tweak in the spectrum rules can change the fortunes of billion dollar companies.
2. Telecom is a highly regulated business where players such as Airtel and Vodafone regularly lobby with the government for spectrum and pricing interests. What message does it send to regulators and officials, when the PM apparently endorses a new player who plans to play a disruptor role.
3. Has any other executive in a democracy such as United States of America, France, United Kingdom and Germany been part of a similar endorsement?
The answer to the last, after extensive research, is an unequivocal no. US President Barack Obama has endorsed no US company, despite being an avid Blackberry user. Nor has he appeared in an advertisement for Apple’s new launch.

Payback Time: Narendra Modi becomes Brand Ambassador of Reliance Jio 194800099

by Guest Fri Sep 02, 2016 11:08 am

Delhi Chief Minister Arvind Kejriwal took a dig at Prime Minister Narendra Modi today calling him "Mr Reliance" after his photo appeared in the company's advertisements and accused him of "openly endorsing" its Jio telecom services launched yesterday.

Mr Kejriwal's jibe at PM Modi, including a sarcastic advice to "keep modelling for Reliance", came on a day the Mukesh Ambandi-led group's advertisements appeared across newspapers.

"Modiji you keep modelling for Reliance ads. Labourers across the country will teach you a lesson in 2019," Mr Kejriwal said in a tweet in Hindi. "PM as Mr Reliance," he said in another.

"Any more proof required to prove that Modiji is in Ambani's pockets? PM of India openly endorses Reliance product," Mr Kejriwal said in more tweets.

Reliance, through its ads, dedicated the Jio 4G service to the Modi government's flagship Digital India project.

http://www.ndtv.com/india-news/keep-modelling-for-reliance-arvind-kejriwal-tells-pm-modi-on-jio-ads-1453759?pfrom=home-lateststories

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Payback Time: Narendra Modi becomes Brand Ambassador of Reliance Jio

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