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What is FUD?

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What is FUD? Empty What is FUD?

Post by Petrichor Wed May 23, 2012 10:36 am

Fear, uncertainty and doubt, frequently abbreviated as FUD, is a tactic used in sales, marketing, public relations,[1][2] politics and propaganda.

FUD is generally a strategic attempt to influence perception by disseminating negative and dubious or false information. An individual firm, for example, might use FUD to invite unfavorable opinions and speculation about a competitor's product; to increase the general estimation of switching costs among current customers; or to maintain leverage over a current business partner who could potentially become a rival.

The term originated to describe disinformation tactics in the computer hardware industry but has since been used more broadly.[3] FUD is a manifestation of the appeal to fear.

http://en.wikipedia.org/wiki/Fear,_uncertainty_and_doubt

Petrichor

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