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the "fajita" effect

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the "fajita" effect Empty the "fajita" effect

Post by Guest Fri Oct 30, 2015 2:47 pm

https://medium.com/galleys/the-fajita-effect-504838a5f2f0


Long before the term became popular, Chili’s sizzling fajitas went viral. Cooks called it the “fajita effect”: When the first order of the night came into the kitchen, the cooks fired up several skillets and started prepping ingredients for the bunch of orders that always came soon after. The boom moment of the first sizzle of the night always kicked off a multisensory chain reaction that made the whole dining room want the dish. In the wake of the massive success of its sizzling fajitas debut, Chili’s printed up T-shirts with the message I survived the Summer of Fajita Madness!

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